This initiative by Bell was started to raise awareness about mental health.

All too often people dealing with personal issues tend to handle it on their own. When clients come to see me they have usually contemplated a long time before reaching out for help. Sometimes they feel like their problem is too overwhelming that nobody can possibly help or understand them. Or they think that it is just something they should be able to overcome on their own. I have found that even a couple of sessions can go a long way in providing support, hope and healing.